OUR BUSINESS

Crafting bridges between Japanese tradition and the world’s everyday life.

From Japan, to the world.
Carrying culture with sincerity.

HANAYOI Inc. connects traditional Japanese craftsmanship with modern life.

Through brand development, global partnerships, and sustainable initiatives,
we bring Japanese culture to the world.

By building digital platforms and working with local partners,
we create localization rooted in each region’s culture and way of life.

Rather than chasing a temporary boom, we aim to build a future where craftsmanship
is passed on and continues to bloom in everyday life.

To preserve tradition is to value people.

In today’s Japan, opportunities and wages for artisans, older adults,
and people with disabilities are declining.

As AI and technology advance, opportunities for light work are also disappearing.

Through our business, HANAYOI helps address these challenges.

Across our projects, we create work opportunities for diverse people
and support fair wages.

Overseas Export Support

As cultural intermediaries, we support Japanese companies in their global expansion. We offer total support from product development tailored to local market needs, to branding and distribution channel establishment.
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Japan Market Entry Support

We provide comprehensive support for international companies entering the Japanese market, including cultural understanding, market research, partnership building, and localization strategies.
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Export Business

We re-edit traditional Japanese crafts and food products to meet global standards and export them worldwide. We deliver authentic Japanese culture in forms that naturally fit into local lifestyles.
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Traditional Crafts

We optimize traditional crafts for international markets by adjusting size, design, and functionality. While preserving the craftsmanship and beauty, we elevate them into products suitable for everyday use.
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MATCHA

From producing matcha—a symbol of Japanese tea culture—to developing products for the global market, we handle the entire process. We honor traditional methods while creating new matcha experiences that blend seamlessly into diverse food cultures worldwide.
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Latest News

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Meet KAORU AKAMA

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